The story of Doña Rosario's old workshop in Hunucmá

When Abiff and Mau founded Tags, they first worked with Don Manuel in Hunucmá, a small Mayan community outside Mérida, Yucatán. His workshop was right next to his house – a simple room steeped in artisanal tradition, where cutting, sewing, and resoling took place daily.

When Don Manuel fell ill, his wife , Doña Rosario, took on many tasks: cutting, sewing, and organizing. Only the resoling she couldn't do herself. After his death, she wanted to continue running the workshop, but couldn't find any employees in the rural community. Many men didn't want to work for a woman, and others weren't allowed to. A women-only workshop wasn't feasible either, as most women were needed at home.

So, with a heavy heart, Doña Rosario had to close the workshop.
Today she runs a small shop in her house selling everyday necessities – proudly, independently and deeply rooted in her community.

The old workshop remains an important part of the tag's history:
a place full of dedication, craftsmanship, and the people with whom it all began